Topic page for Ian Priest at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of Ian Priest articles and analysis

Articles: 12 Results
Ian Priest: president of the IPA

Ian Priest encourages long-term relationships

Ian Priest, the president of the IPA, stressed the importance of long-term relationships between agencies and their clients at the

Tracy De Groose: chief executive officer, Dentsu Aegis Network

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Adland needs to improve its diversity for commercial reasons to make sure it fully understands the audience, according to Ian

We need to put HR at the heart of our business plans

IPA ADAPT: We need to put HR at the heart of our business plans

So, that's it. The fifth strand of my ADAPT initiative - this time on talent - took place last week,

IPA ADAPT: Ian Priest on reinventing remuneration

New types of client-agency partnerships, structures and forms of output have created the ideal climate in which to explore different

Not just business as usual: the new creative imperative

As technology drives new forms of communication, marketers and agencies need to diversify into different areas of creativity if they

Ian Priest: president, IPA

Agencies raise concerns over procurement involvement in pitches

The role of client procurement departments in pitch processes has emerged as a major concern among agencies, according to a

Ian Priest: IPA president announced his Adaptathons initiative at Cannes

IPA president unveils hackathon-style initiative to engage marketers and agencies

Ian Priest, president of the IPA, is attempting to strengthen the bridge between marketers and agencies with a series of

Pitch process: client briefs should be better articulated

Marketers lack clarity on budgets and briefs, say agencies

Fewer than half of agencies believe that client briefs are well articulated and that the marketers' requirements are clear during

Ian Priest:  highlighted the importance of commercial creativity

IPA president Ian Priest unveils agenda of 'commercial creativity'

Ian Priest, the new president of the IPA, today unveiled an agenda that places an emphasis on "commercial creativity."

Coke's Jonathan Mildenhall is a member of the new IPA Client Council (pic: Colin Stout)

Top Diageo, Coke, O2 marketers outline priorities for new IPA Client Council

Some of the UK's leading marketers have joined together to form the IPA's new Client Council, with a drive to